IBM Watson brings together the many moving pieces of big data in one powerful program. Intricate technology such as this can be hard to explain to most people. The IBM Watson team came to us looking for content that did just that. The story behind data can't be understood upon first glance, much like when you look at a random person on the street. Since IBM Watson is in the business of gaining consumer insight, we knew that focusing on people would be an effective messaging tool.

IBM Watson brings together the many moving pieces of big data in one powerful program. Intricate technology such as this can be hard to explain to most people. The IBM Watson team came to us looking for content that did just that. The story behind data can't be understood upon first glance, much like when you look at a random person on the street. Since IBM Watson is in the business of gaining consumer insight, we knew that focusing on people would be an effective messaging tool.

To do this we developed and produced a live action and animation video that followed several New Yorkers. The live action showed the actors living out their lives as normal, and the animation displayed the insight IBM Watson could tell you about them such as age, gender, interests, etc. This helped audiences actually visualize the power of IBM’s Cognitive technology.

To do this we developed and produced a live action and animation video that followed several New Yorkers. The live action showed the actors living out their lives as normal, and the animation displayed the insight IBM Watson could tell you about them such as age, gender, interests, etc. This helped audiences actually visualize the power of IBM’s Cognitive technology.